ECONOMIC AND SOCIAL IMPACT
Our economic footprint
At Roblox, we’ve created avenues for people of all ages to connect, play, and learn. In doing so, we’ve built a significant economic ecosystem of developers, creators, and game studios that design the immersive experiences that define our platform. In the U.S. alone, our economic impact is evident in the $445 million in GDP that we’ve contributed to the economy in 2024. In 2025, we’re releasing our annual U.S. Roblox Economic Impact Report in addition to several of our economic reports from around the world to underscore the substantial economic impact that we’ve made across the globe.
Building the next generation of digital entrepreneurs
Roblox is committed to supporting a diverse community of creators. Creators come to our platform to try something new for fun, gain technical expertise, or even start their own business. Roblox makes content creation free and accessible, and we constantly update our platform to increase monetization opportunities for our creators. In the 12 months leading up to Q1 2025, Roblox creators earned over $1 billion globally through our Developer Exchange Program.
GDP
$1.62B+
of total GDP impact to the U.S. economy by Roblox from 2017 to 2024
CREATOR EARNINGS
$1B+
earned by Roblox creators globally in the 12 months leading up to Q1 2025
CREATOR IMPACT
44%
of creators surveyed in the US said they wouldn’t have made an interactive experience if it was not for Roblox
REAL STORIES, REAL IMPACT
From our developers
Hear how developers have leveraged Roblox’s suite of tools to create immersive experiences for millions.
For devs who are just starting out, it's hard to pay for data storage, data hosting, game engine, server hosting. Roblox really gives you everything.
Simon Burgess, Creator of SharkBite
I don’t think I’d have had half the opportunities I’ve had without Roblox. What began as a COVID-era project has scaled into a multinational operation with staff around the world.
Dominic Windsor, Studio Director of Sonar Studios
When we launched a dusty trip, the automatic thumbnail personalization function, part of homepage discovery, really helped us find our audience, and we’re now at over a billion plays with no signs of slowing down.
Janzen Madsen, CEO of Splitting Point Studios